The AGS Way
Since its founding by Robert M. Shipley in 1934, the American Gem Society has been setting standards for excellence. It was Shipley's vision that the AGS standards would identify the jewelry industry's leaders - and his dream has come true. AGS members are among today's most successful firms, stores...
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AGS: Consumer Education Is a Top Priority
As a member of the American Gem Society (AGS), we believe that the best way to attract customers is to educate them. By informing consumers on jewelry and gemstone quality, care and treatments, you can make an educated buying decision. We want you to understand all the factors that help determine qu...
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AGS Demystifies Diamond Cut
Clarity, color and carat weight are three Cs of diamond value easily explained and understood by most diamond shoppers. However, one of the most confusing aspects of shopping for a diamond can be recognizing the difference between cut and shape. Cut refers to the proportions and finish of a diamo...
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The Importance of Knowledgeable Service
Robert M. Shipley organized the American Gem Society in 1934 More than seven decades later, the Society still operates on two primary purposes: 1) The advancement of professional education within the jewelry industry, to help eliminate misrepresentation caused by ignorance of the true nature and val...
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